For the annual Games for Change event associated with the Tribeca Film Festival Family Day, Global Games Initiative wanted to identify the best way to engage a large number of people to do something that they love while making a big difference in the world. They came to us to create a memorable interactive activation for their booth at Games for Change. We took their 10’ x 30’ tent space and transformed it into a visual path that encompassed their brand with each step. As the kids and their parents played the games, they learned the more time they spent playing, the more they were changing the world with each game supporting a specific global social initiative. We created an experiential activation that included interactive stop points where visitors could learn about the company, power up their phones in our charging stations and even seen themselves in the game!